A)   Job Summary

Responsible for everyaspect of implementation of Marketing & Communications strategies, ContentDevelopment for all company collaterals and assist Department Manager in allMarketing and Communications related matters for SGI Vacation Club Berhad andits related companies.

Tasks & Responsibilities

Key Responsibilities
To plan, strategize and implement all marketing and communication programs and strategies, company promotions, collaboration with strategic partners and leads generation activities projects from various channels in a timely and effective manner.

1.  POS Materials / EDM / Publications / Advertisement / Website / Social Media / Blogs Management
a)  Develop creative concepts and design for Vacation Club and individual property marketing materials.
b)  Produce, source contents, develop marketing message and write the copy for all marketing materials and ensure effective communications for all materials. Ensure brand consistency for all internal / external communication for the company.
c)  Responsible for the production and management of all marketing materials which includes quotation and material sourcing, liaising with suppliers / vendors, designers and distribution of final materials to project owners / users.

2.  Branding / Advertising
a)  Plan and manage awareness and advertising campaign to ensure products / services are known in the public.
b)  Sourcing advertising opportunities and place adverts in the press / magazines / social media depending on the campaign requirements.
c)  Track and analyses campaign performance.

3.  Corporate Social Responsibility
a)  Define and develop strategies which underpin a company’s CSR objectives.
b)  Conduct research, come up with ideas, develop policies, create detailed plans, build relationships with partner organizations and implement and coordinate a range of activities or initiatives which have positive impact to the environment or communities.
c)  Responsible to raise awareness and generate publicity for the company.

4.  Marketing Promotions, Leads Generations from Various Channels, Merchants Sourcing and Strategic Partnership
a)  To plan, strategize and implement all assigned projects and strategies related to marketing promotions and leads generations projects from various channels in a timely and effective manner.
b)  Develop effective marketing strategies offline and online, grow new marketing leads, manage budget, evaluate the strategies / event’s result for future improvement.
c)  Drive and monitor promotion / campaign / project launched, track performance, deliver and accountable for the result and committed target set.
d)  Constantly explore new strategies and stay abreast with current market trend to reach our targeted group of consumers.
e)  Manages all technical aspects of marketing operations which includes proposal and agreement preparation, product and generate and analyses reports to recommending corrective measure for improvements.
f)  Sourcing and negotiate for an effective discounts merchants and partnership that benefits both parties.

5.  Others MARCOM Related Job Assistance
a)  Join field work with team members, telemarketers and sales staffs to meet target set by the management.

6.  Management communication – Updates Superior on progress, plans, strategies and all work-related matters as and when required and submit all necessary reports on the outcome of each activities organized.

7.  To assist in all marketing related activities and tasks which includes the administration job in the department.

8.  To carry out other marketing and communication or other assigned duties and functions required by the Department Head & Management from time to time or any assigned superiors.

9.  Compulsory to work on weekend / public holiday as and when required for events or by the management. Required to travel outstation whenever there is an event set-up. 

10.  To achieve Balanced Scorecard targets and KPIs.


1.To consistently behave in a manner that reflects the Group’s vision and core values with both internal and external stakeholders.
2.To foster teamwork with others by working with all stakeholders in the Group in a cooperative and friendly manner.
3.To regularly up-skill yourself through daily work experience, self-improvement and structured learning.
4.To keep abreast of latest trends involving your specific role as well as the industry that you are involved in.
5.To be fully aware of and be in full compliance with Group’s policies and procedures all times.
6.To be fully aware of and be in full compliance with all laws and regulations that affect your job functions or the industry you are involved in.
7.To exercise reasonable care and caution to ensure that the confidentiality of Company’s documents and all material information in relation to the business is not compromised.
8.To produce timely and accurate reporting of your business and operations under your care to achieve the objectives set by your superior(s).
9.To formulate and execute clear strategies to run the business or operations under your care to achieve the objectives set by your superior(s).


1.Initiating action
2.Continuous learning
3.Continuous improvement
4.Work standard
5.Decision Making
8.Managing work


Candidate must possess at least a Diploma/Advanced Diploma, Bachelor's Degree in Business Studies/Administration/Management, Digital Marketing, Marketing, Mass Communications, Event/Project Management, Advertising, Social Media Management or equivalent.


1. At least 1-5 year(s) of working experience in the related field is required for this position. 2. Preferably Executive specializing in Marketing / Marketing Communications / Business Development / Client Servicing / PR / or equivalent.

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